F&B Director Northern Europe

CIP Global Executive Search has been assigned to recruit this position for Legends Global. For questions regarding this recruitment please contact CIP Global Executive Search.

About Legends Global

Legends global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.

We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.

Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

Stockholm Live

Stockholm Live is a part of Legends Global, and is an arena operator managing some of the most visited venues in the Nordic region, including Avicii Arena, Strawberry Arena, 3Arena, Annexet, Hovet, and Södra Teatern, as well as the SkyView attraction at Avicii Arena. Each year, more than 3 million people visit the arenas to attend the events and activities hosted there.

Job Description

The Director of Food & Beverage will lead and oversee all food and beverage operations across the organization, ensuring a consistently high standard of service and execution. This role involves shaping and driving multi-year strategies, with a strong focus on operational excellence, financial performance, and delivering a world-class experience for fans, VIPs, players, and guests. A key part of the position is benchmarking operations against industry best practices and continuously identifying areas for improvement.

The Director will be responsible for maintaining quality, safety, and consistency across all food and beverage services, while also managing vendor relationships, procurement processes, and contract negotiations. Ensuring that staffing levels are appropriate and that employees are well-trained and performing to standard is essential, as is fostering a culture of accountability and professionalism.

In addition, the role requires strict oversight of compliance with all relevant food safety, health, and licensing regulations. The Director will implement and uphold high standards of hygiene, safety, and quality control, while also monitoring and enforcing responsible alcohol service policies where applicable. Overall, this position plays a central role in ensuring that all food and beverage operations run smoothly, efficiently, and at a level that reflects the organization’s ambitions.

There are two key elements to this role:

1. Grow the Northern European F&B business, organically, and representing Legends in the market, establishing key target opportunities and being ahead of the curve.

2. Implementing a Strategic focus for their key clients, ensuring an aligned strategy for each location is in place and operationalized successfully.

Tasks and Responsibilities:

• Design, develop and implement an F&B strategy in alignment with clients and the overall business goals.

• Develop a multi-year strategic growth plan, to ensure they are in the right conversations at the right time.

• Develop annual budgets, monitor financial performance, and achieve revenue and profitability targets.

• Identify new revenue opportunities through creative F&B concepts and partnerships.

• Lead, mentor, and develop the F&B management and operations team.

Profile and Experience:

• Bachelor’s degree in Hospitality Management, Business, or related field; Master’s preferred.

• Experience as a senior leader in a food & beverage environment, preferably in regional: resorts, hotels, or large-scale hospitality operations.

• Proven track record of leading strategy and operations for multi-million-dollar budgets and achieving commercial objectives.

• Strong understanding of large-scale operations and hospitality management

• Fluent in Swedish and English, both spoken and written

Personal profile

To succeed in this role, you are an experienced and influential operator with a solid background in structured, high-demand environments and a clear understanding of large-scale food and beverage operations. You bring a strong commercial mindset but stay hands-on, with the ability to turn strategies and targets into tangible results. You are comfortable working within established processes and governance frameworks, while still pushing initiatives forward and ensuring delivery on time and to a high standard.

As a leader, you are steady, clear, and build trust within your teams while setting direction and holding people accountable. You navigate confidently across functions, markets, and external partners, understanding how to operate effectively in a complex organization. In fast-paced settings, you stay focused, make sound decisions, and maintain momentum even as priorities shift.

You are driven by continuous improvement, whether it’s refining concepts, strengthening teams, or enhancing ways of working, and you ensure that progress is both implemented and sustained over time. You foster a high-performance environment with a forward-looking mindset, promoting service excellence, accountability, and innovation. With strong communication and interpersonal skills, you combine strategic thinking with sharp commercial acumen, always keeping quality, efficiency, and customer satisfaction at the center. Your approach is both creative and pragmatic, supported by strong problem-solving and decision-making abilities.

The process

Note that this recruitment is lead by an external agency called CIP Global Executive Search, for all questions related to the recruitment please contact them. Click on apply for this job to access their contact details.