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THE GOOSEBUMPS EFFECT

Today we launch The Goosebumps Effect – Legends Global’s first European report exploring the emotional and societal impact of live experiences. While the economic value of live entertainment is well known, this report goes further, showing how shared moments in music and sport build connection, optimism and resilience.

Based on new research across the UK, Sweden, Spain and Portugal, the findings reveal compelling insights:

  • 9 in 10 people say live experiences strengthen their sense of togetherness
  • 85% feel happier and more optimistic afterwards
  • 95% believe these moments connect people across different cultural backgrounds
  • Live entertainment ranks as the top setting for connection between strangers

This speaks directly to our purpose at Legends Global. Every day, across our venues, events and partnerships, we create moments that stay with people long after the final whistle or encore. This research is a clear sign that live experiences matter more because of how they make people feel.

You can find the report, market insights and the thinking behind the research at thegoosebumpseffect.com. Please do read, discuss and share!

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