Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.

We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.

Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

The Venue

The Role

Legends Global is looking for a commercially driven hospitality sales leader to maximise hospitality revenue at Coventry Building Society Arena.

This is a sales-focused leadership role responsible for driving new business, growing existing client relationships, and delivering revenue targets across matchday and non-matchday hospitality products.

Working closely with corporate clients, partners, and key stakeholders, you will develop and execute a sales strategy that increases hospitality revenues, strengthens client retention, and enhances the venue's position as a leading destination for sport, entertainment, and corporate events.

What We Offer

At Legends Global, hosting events is what we do best—and we want our people to experience it too. Enjoy discounted tickets to your favourite events and unleash your inner superfan.

Work hard, rest well: you’ll get 25 days of annual leave plus bank holidays.

We care about life outside work—our Life Assurance policy helps protect your loved ones while you focus on success.

Plan for the future with our 5% pension contribution, so your golden years are all about the bucket list.

HealthShield helps cover unexpected medical costs such as, dental, physio, and counselling expenses—for you and your children.

We’ve partnered with AXA Health to offer an Employee Assistance Programme supporting mental wellbeing.

See clearly and think big with our eye care vouchers and glasses contribution.

Go green and get fit with our Cycle to Work scheme.

And because great people know great people—refer a friend and get rewarded.

Gain extra peace of mind with a free will writing service through mylastwill.com, helping you protect what matters most.

Take the stress out of homeownership with free mortgage advice, providing expert guidance when you need it.

Make your commute easier and more affordable with our Northern Rail season ticket scheme, helping you save on travel throughout the year.

Key Responsibilities

• Drive hospitality sales revenue across matchday and non-matchday products, delivering against ambitious commercial targets and maximising premium hospitality opportunities.

• Generate new business and grow existing accounts, developing strong relationships with corporate clients and identifying opportunities to increase hospitality spend and client retention.

• Leverage the strength of the Legends network to unlock new hospitality sales opportunities, connect clients with industry-leading experiences, and maximise the value of relationships across the wider sports and entertainment landscape.

• Lead the full hospitality sales cycle, from prospecting and pipeline management through to proposal creation, negotiation, contracting, and account growth.

• Lead and inspire a high-performing hospitality sales culture, using data, market insight, and commercial acumen to drive performance and deliver exceptional results.

We're Looking for Someone With

• Experience within sport , entertainment, hospitality, events or venue-based environments, with a strong understanding of premium customer experiences and client expectations.

• A proven track record of leading successful sales teams and delivering ambitious hospitality, premium or B2B revenue targets.

• Strong business development and account management experience, with the ability to identify opportunities, grow relationships and convert high-value sales.

• Excellent pipeline, forecasting and CRM management skills, supported by a disciplined, data-led approach to decision-making.

• Outstanding communication, negotiation and stakeholder management skills, coupled with the energy, resilience and commercial ambition to thrive in a fast-paced, target-driven environment
  

Recruitment Process Outlined:

• 1st Stage - Interview with VP Global Sales and VP Sales & Premium Hospitality

• 2nd Stage - Interview and Presentation Task with VP Global Sales and Venue Team

Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Inclusive Workplace:

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.