Head of Hospitality
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
The Venue
A club built on resilience, ambition and a deep connection to its community, Coventry City Football Club has been at the heart of the city since 1883. Competing in one of the most exciting eras in its history, the Sky Blues call the Coventry Building Society Arena home, a world-class venue that hosts elite sport, live entertainment and major events. Through a long-term partnership with Coventry City FC and Coventry Building Society Arena, Legends Global is committed to enhancing hospitality, premium experiences and guest engagement, delivering exceptional moments for fans, partners and visitors alike.
The Role
The Head of Hospitality will lead the commercial growth and matchday delivery of the Club’s hospitality and premium experiences. Based Coventry City Football Club, the successful candidate will join at an exciting point in the Club’s history as it returns to the Premier League after 25 years.
Join us at a defining moment in our history. As Head of Hospitality, you will drive commercial growth and lead the delivery of exceptional matchday experiences, inspiring a high-performing team while creating unforgettable moments for guests, partners and supporters. Combining strategic leadership with a hands-on approach, you will play a key role in shaping a best-in-class hospitality offering both on and off the pitch.
What We Offer
At Legends Global, hosting events is what we do best—and we want our people to experience it too. Enjoy discounted tickets to your favourite events and unleash your inner superfan.
Work hard, rest well: you’ll get 25 days of annual leave plus bank holidays.
We care about life outside work—our Life Assurance policy helps protect your loved ones while you focus on success.
Plan for the future with our 5% pension contribution, so your golden years are all about the bucket list.
HealthShield helps cover unexpected medical costs such as, dental, physio, and counselling expenses—for you and your children.
We’ve partnered with AXA Health to offer an Employee Assistance Programme supporting mental wellbeing.
See clearly and think big with our eye care vouchers and glasses contribution.
Go green and get fit with our Cycle to Work scheme.
And because great people know great people—refer a friend and get rewarded.
Gain extra peace of mind with a free will writing service through mylastwill.com, helping you protect what matters most.
Take the stress out of homeownership with free mortgage advice, providing expert guidance when you need it.
Make your commute easier and more affordable with our Northern Rail season ticket scheme, helping you save on travel throughout the year.
Key Responsibilities
Drive hospitality revenue growth across memberships, matchday experiences, premium products and new business opportunities.
Lead, inspire and develop a high-performing sales team, creating a culture of excellence, accountability and exceptional service.
Use insight to drive results, owning sales forecasting, pipeline management, reporting and commercial decision-making.
Build lasting relationships with members, clients, partners and key stakeholders, while identifying and converting new business opportunities.
Deliver exceptional matchday experiences, leading operational readiness, maintaining premium service standards and driving continuous improvement.
We are looking for someone with
A proven track record of driving hospitality, premium or B2B sales performance, consistently delivering ambitious revenue targets and commercial growth.
Strong leadership experience, with the ability to inspire, develop and motivate high-performing teams in a fast-paced, customer-focused environment.
A deep understanding of premium hospitality and guest experience, gained within sport, leisure, events, venues, hospitality or a similar industry.
Excellent commercial, operational and organisational skills, with experience managing pipelines, forecasting, CRM systems and delivering against challenging event deadlines.
Outstanding communication and relationship-building abilities, coupled with the resilience, professionalism and adaptability to thrive on matchdays and create exceptional experiences for clients, partners and guests.
Recruitment Process Outlined:
1st Stage - Interview with VP Global Sales and VP Sales & Premium Hospitality
2nd Stage - Interview and Presentation Task with VP Global Sales and Venue Team
Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace:
At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
- Team
- Legends Global Sales
- Role
- Head of Hospitality
- Locations
- Coventry Building Society Arena