Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.

We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.

Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

The Role

The E-Commerce Trading Director – Iberia is a senior, commercially driven leader responsible for driving ecommerce performance across a portfolio of merchandise partners within the Iberian region.

This role acts as the strategic and operational bridge between Legends and our regional merchandise partners, ensuring alignment across trading, merchandising, marketing, and digital execution. The core objective is to deliver profitable, high-performing ecommerce programs by partnering closely with buying, merchandising, and marketing teams to optimize assortment, inventory flow, campaign activation, and digital execution tailored to the Iberian market.

What we can offer

At Legends Global Iberia, we excel at creating unforgettable experiences, and we want our People to enjoy the same level of care. That’s why we reward your dedication with benefits that matter:

- 🧒❤️ Childcare vouchers to make family life a little easier

- 🧑 ⚕️ 👩 ⚕️ a comprehensive health insurance with Sanitas to keep yourself and your loved ones covered

-⚽ 🎾 company support to get your game on with your favourite sporting activities and keeping you active

- ☀️ a pension scheme with Generali so your future is just as bright as today

- 🫶 a flexible hybrid work setting giving you up to 52 days a year to work from home!

- 🥗 💳 a Pluxee restaurant card to treat yourself to great meals.

Key Responsibilities

Regional Strategy & Commercial Ownership

• Lead ecommerce trading strategy for Iberian partners.

• Deliver regional revenue, margin, conversion, and AOV targets.

• Act as senior commercial escalation point.

• Run structured business reviews with insights, growth plans, and risk mitigation.

Merchandising & Inventory

• Partner with buying/merch teams on assortment, launches, pricing, and sell‑through.

• Use analytics to optimize stock depth, lifecycle, and campaign priorities.

• Align campaign calendars with product availability.

• Maintain high merchandising standards across Iberian sites.

Trading & Performance Optimization

• Grow key metrics: traffic, conversion, AOV, and UPT.

• Lead A/B testing and experimentation.

• Identify friction points and partner with UX/dev teams to improve journeys.

• Maximize platform capabilities and third‑party tool performance.

Marketing Collaboration

• Work with CRM, PPC, SEO, Affiliates, Display, and Paid Social to ensure cohesive execution.

• Provide commercial input into campaigns and promotions.

• Track marketing efficiency and contribution to targets.

Cross-Functional Leadership

• Coordinate with ecommerce, design, development, and operations for seamless execution.

• Influence roadmaps to support Iberian trading needs.

• Lead change initiatives aligned to market requirements.

• Report performance and risks to senior leadership.

Team Leadership

• Coach and develop account managers.

• Set KPIs aligned to commercial goals.

• Foster a performance‑driven, data‑led culture.

What we're looking for:

• Extensive experience leading retail ecommerce operations, ideally in sports or licensed merchandise.

• Strong understanding of Iberian ecommerce markets.

• Proven record of driving revenue growth and margin improvements.

• Advanced knowledge of analytics, ecommerce tech, and trading KPIs.

• Skilled in A/B testing, experimentation, and performance optimization.

• Solid understanding of inventory management and product lifecycle planning.

• Excellent stakeholder management and communication skills (Spanish/English desirable).

• Highly organized with strong project management abilities.

• Advanced Excel and PowerPoint skills.

• Willing to travel and work flexibly.

Recruitment Process Outlined:

• 1st Stage - Intro Call with Head of Talent Acquisition - Europe

• 2nd Stage - Interview with Senior Vice President, Global Merchandise

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.