About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. We deliver end‑to‑end solutions — from venue development and event programming to revenue strategy and hospitality — supported by a 360°, data‑driven approach across Partnerships, Hospitality, Merchandise and Attractions.

With international reach and industry‑wide credibility, we partner with the world’s most iconic and emerging organisations to create transformational guest experiences. Our culture is built on the values of Align, Scale, Connect, Team, Win, with a commitment to diversity, inclusion, and empowering our people to thrive.

The Role

As Director of Business Development – Food & Beverage (Europe), you will take a senior commercial lead in identifying, shaping and advancing new opportunities across the European market. You will own the early‑ to mid‑stage pipeline, engage senior stakeholders, and refine opportunity strategy to position Legends’ data‑led F&B model for success.

You will be responsible for progressing qualified opportunities (stadia, arenas, clubs, mixed‑use developments, and major events) through the decision-making process, working closely with senior executives to develop compelling commercial and operational strategies.

This role requires a seasoned, credible commercial leader who can operate strategically across multiple European markets, influence at C‑suite level, and bring clarity and direction to complex operating opportunities.

What we offer

At Legends Global, hosting events is what we do best—and we want our people to experience it too. Enjoy discounted tickets to your favourite events and unleash your inner superfan.

Work hard, rest well: you’ll get 25 days of annual leave plus bank holidays.

We care about life outside work—our Life Assurance policy helps protect your loved ones while you focus on success.

Plan for the future with our 5% pension contribution, so your golden years are all about the bucket list.

HealthShield helps cover unexpected medical costs such as, dental, physio, and counselling expenses—for you and your children.

We’ve partnered with AXA Health to offer an Employee Assistance Programme supporting mental wellbeing.

See clearly and think big with our eye care vouchers and glasses contribution.

Go green and get fit with our Cycle to Work scheme.

And because great people know great people—refer a friend and get rewarded.

Key Responsibilities

• Lead opportunity mapping, market intelligence and white‑space identification across priority European territories.

• Build relationships with owners, executives, investors and rights‑holders to originate high‑value opportunities aligned with Legends’ F&B operating model.

• Conduct early‑stage assessments, develop commercial hypotheses, and support bid/no‑bid recommendations for senior review.

• Orchestrate pre‑RFP influence, manage senior prospect conversations, and collaborate with F&B Operations, Culinary, Design, Finance and Legal to prepare winning strategies.

• Work with Finance & Analytics teams to explore commercial scenarios, P&L feasibility, risk/return profiles and performance outcomes.

• Support the preparation of high-quality proposals, pitch materials and presentations that articulate Legends’ differentiated value proposition.

What You Bring

• Proven senior-level business development experience within stadia, arenas, hospitality operations, venue services or large‑scale food & beverage environments.

• Demonstrated success engaging C‑suite decision‑makers and leading complex commercial pursuits across multiple European markets.

• Experience working with major sports organisations, venue operators, real estate developers or event owners.

• Strong commercial acumen, including P&L understanding, commercial modelling, value‑case creation and competitive positioning.

• Ability to manage complex cross-functional initiatives and translate insights into clear, actionable recommendations.

• Excellent communication and presentation skills, with confidence delivering senior‑level proposals in English (additional European languages advantageous).

• Proficiency in CRM systems (Salesforce), PowerPoint/Keynote, and strong capability in developing high-impact sales materials.

• Willingness to travel frequently across Europe.

Inclusive Workplace

At Legends Global, we’re shaping a greener, faster, and more innovative future for the entertainment industry — and there’s never been a better time to join us. We’re an inclusive organisation built on trust, collaboration, and respect, where every voice matters.

We value diversity, equal opportunity, and flexible working, and we’re committed to a fair and accessible recruitment process for all. If you require any adjustments, please let us know. Apply today to make an impact from day one — applications are reviewed on a rolling basis and may close early.