Sponsorship Sales Director
About Legends Global
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
About the Role
The Sponsorship Sales Director will be an integral member of the Legends Global Partnerships Team, located in Milan. Reporting to the Senior Vice President Commercial, the Director will be responsible for working with active sponsorship property accounts and internal & external stakeholders. In this pivotal position, you'll drive new business opportunities through strategic prospect engagement and build the foundation for lasting client relationships that fuel our growth in the sports and entertainment space.
What we can offer
You will work hard at Legends Global , but you will be rewarded with lots of time to relax and rest with 24 days annual leave
% of Commission on sales brought in
A contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.
Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team
Key Responsibilities:
Develop and implement strategies to identify and pursue qualified sales opportunities aligned with our partnership objectives
Prospect Qualification - Evaluate potential clients using thoughtful criteria to ensure proper fit and maximize conversion potential
Relationship Building - Create meaningful connections with potential clients that set the stage for long-term partnerships
CRM Management - Utilize Salesforce to track interactions, manage prospect data, and automate follow-up tasks
Work closely with the VP of Global Partnerships to align strategic initiatives and drive business growth
Partner with our strategy team to leverage data-driven insights about prospects, identify market trends, and refine targeting approaches for maximum impact
Manage own creative sales presentations, alongside sales leads.
Assist wider LGP team in relation to global project needs regarding sales delivery.
Assist in the development of sales related documents, working in collaboration with various internal and external members of the team to stay ahead of industry trends (i.e. Keynote presentations, detailed proposals, fact sheets, etc.)
We are looking for someone with:
Bachelor’s degree preferred in Marketing, Business, or related field.
Work experience within the sports & entertainment industry
Highly self-motivated, initiative-taking mindset that enables the ability to work independently
Highly organized, with a laser-like focus on the details to proactively manage multiple clients/projects/priorities at once.
Proven sales experience with demonstrated success in consultative selling approaches
Previous experience in business development or customer-facing roles within sports, entertainment, or related industries
Strong time management and organizational abilities to handle multiple prospects efficiently
Creative problem-solving capabilities to address client challenges and identify unique solutions
Strong communication skills, both verbal and written, and be able to communicate effectively with internal sales and management teams in Italian and English.
Strong skills in Adobe and the Microsoft Office suite of products, in particular Excel and PowerPoint.
Willingness to travel
Recruitment Process Outlined:
1st Stage- Intro Call with Head of Talent Acquisition for Europe
2nd Stage- Interview and Presentation with SVP Of Partnerships
Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
- Team
- Partnerships
- Role
- Partnerships Director
- Locations
- Legends Global HQ Milan