Global Partnerships Manager - European Football
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and centre through our white-label approach.
Our network of 400 venues worldwide, hosting 20,000 events and entertaining 200 million guests each year, is powered by our depth of expertise and level of execution across every component—feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking—of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team.
GLOBAL PARTNERSHIPS
Delivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.
The newly created European Football department focuses on premium football opportunities in the market, leveraging the LGP expertise to develop and grow this new revenue unit for the company.
ABOUT THE ROLE
The Global Partnerships Manager – European Football will conceptualize, develop, and secure key corporate partnerships with companies looking to invest in football.
This position will report to the Vice President of European Football Partnerships, and it will be located within Legends Iberia offices in Madrid, Spain.
This individual will have a proven track record in building successful partnerships and a natural grind to become a key player in the success of the department. She/he must already have an established reputation and track record of sport sponsorship sales’ success gained – ideally in the world of football.
WHAT WE CAN OFFER
At Legends Global Iberia, we excel at creating unforgettable experiences, and we want our People to enjoy the same level of care. That’s why we reward your dedication with benefits that matter:
- 🧒❤️ Childcare vouchers to make family life a little easier
- 🧑 ⚕️ 👩 ⚕️ a comprehensive health insurance with Aegon to keep yourself and your loved ones covered
-⚽ 🎾 company support to get your game on with your favourite sporting activities and keeping you active
- ☀️ a pension scheme with Generali so your future is just as bright as today
- 🫶 a flexible hybrid work setting giving you up to 52 days a year to work from home!
- 🥗 💳 a Pluxee restaurant card to treat yourself to great meals
KEY RESPONSIBILITIES
Drive commercial outreach by securing sales meetings through relationships and cold outreach, presenting Legends’ football portfolio, and developing integrated, solution‑driven partnership packages.
Build and manage a strong pipeline of new business prospects and identify partnership opportunities with premium football rightsholders.
Develop and maintain relationships with key decision‑makers across sports properties, brands, and agencies.
Understand client and agency marketing objectives to position football partnerships as effective solutions.
Collaborate closely with the Legends Global Partnerships team and align initiatives with the VP of European Football Partnerships to optimize sales efficiency and drive growth.
Research and target industries/organizations for partnership opportunities.
Use Salesforce to manage prospect data, track interactions, and automate follow‑ups.
Work with the strategy team to apply data‑driven insights, identify trends, and refine targeting.
Negotiate and close deals, partnering with legal teams through contract execution
ABOUT YOU
Bachelor’s degree in Marketing, Business, or related field preferred.
Proven experience in the sports & entertainment industry with a strong solution‑selling background.
Established book of business and existing relationships with senior marketing executives, key agencies, and corporate sponsors.
Demonstrated ability to identify opportunities, develop strategies, and negotiate creative, integrated partnership solutions.
Exceptional communication, presentation, and problem‑solving skills; known for professionalism and poise with all stakeholders.
Strong interpersonal and leadership abilities with a track record of building trust and peer‑level relationships.
Success in pitching, negotiating, and closing high‑value partnership deals.
Able to articulate the value of partnerships vs. pure media and create innovative proposals that meet partner needs.
High energy, competitive drive, and ability to thrive in fast‑paced, dynamic environments.
Team‑oriented, collaborative, and committed to excellence.
Business‑level English; additional languages are a plus.
Willingness to travel.
INCLUSIVE WORKPLACE:
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
- Team
- Partnerships - Sports
- Role
- Director of Partnerships
- Locations
- Legends Global HQ Madrid