The Venue

A landmark where heritage meets modern ambition, with seven versatile event spaces under one historic roof, Olympia London is one of the world’s most distinctive event destinations. Since opening in 1886, its iconic Victorian spaces have hosted global conferences, exhibitions and consumer shows at an extraordinary scale.

The Role

Reporting directly to the Chief Executive Officer, this is a unique opportunity to shape and lead the revenue strategy at Olympia and across the wider Legends business.

You’ll bring together Sales, Business Development, Marketing and Communications to unlock new opportunities, accelerate growth and strengthen our market position.

We’re looking for an inspirational and commercially astute leader with a proven track record of driving revenue, leading high-performing teams and building influential stakeholder relationships.

You’ll combine strategic thinking with commercial instinct, turning ambitious ideas into results in a fast-paced and evolving environment.

The Responsibilities

• Develop and execute the overarching revenue growth strategy, setting annual and multi-year targets and driving profitability and diversification across exhibitions, conferences, events, partnerships and digital offerings, including new concepts, markets and international growth.

• Lead and align Sales, Marketing and Business Development, establishing targets, KPIs, best-in-class processes and forecasting methodologies, while ensuring strong brand positioning and consistent messaging across marketing, PR and stakeholder communications.

• Drive commercial growth through exceptional relationships and customer experiences, building strategic alliances with clients, sponsors, industry associations and media partners, while optimising the entire customer journey from lead generation through to conversion, retention and hospitality delivery.

• Use data, market research and commercial insight to identify opportunities and maximise performance, overseeing plans, budgets and timelines and partnering with Finance and senior leadership on company strategy, budgeting and forecasting to deliver revenue and profit targets and long-term financial viability.

• Provide inspirational leadership to the commercial function, developing a high-performing team and working collaboratively with the Chief Operating Officer, wider Legends business and Olympia Estate to ensure commercial commitments deliver exceptional guest experiences and align with the wider destination strategy.

What we're looking for

• Shape and deliver the revenue growth strategy, setting ambitious targets and driving profitability and diversification across events, exhibitions, partnerships, digital offerings, new markets and international growth.

• Lead and align Sales, Marketing and Business Development, setting clear KPIs and embedding best-in-class commercial processes, forecasting, brand positioning and consistent communications.

• Drive growth through exceptional partnerships and customer experiences, building influential relationships with clients, sponsors, associations and media partners while maximising lead generation, conversion, retention and hospitality delivery.

• Turn insight into commercial performance, using data, market research and analysis to identify opportunities, while partnering with Finance and senior leadership on strategy, budgets, forecasting and long-term financial performance.

• Provide inspirational commercial leadership, developing a high-performing team and collaborating across the wider Legends business and Olympia Estate to align commercial priorities, deliver exceptional guest experiences and achieve the wider destination strategy.

What can we offer?

🏖️ 25 Days Annual Leave – Work hard, rest well.

👪 Life Assurance – Peace of mind knowing your loved ones are protected.

🏦 5% Pension Contribution – Helping you prepare for a bright future.

🏥 Healthshield Cover – Support with dental, physio, counselling and more for you and your children.

🧠 Employee Assistance Programme – AXA Health support whenever you need it.

👓 Eye Care Support – Vouchers and contributions towards glasses.

🚴 Cycle to Work Scheme – A greener, healthier commute.

💸 Employee Referral Scheme – Recommend great people and get rewarded.

Recruitment Process Outlined

• 1st Stage - Intro with Talent Team

• 2nd Stage - Interview with Olympia SLT Team

Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.

Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.